Probably will be just a temporary setback. Most conservatives can't help themselves, and they end up supporting those they at one time boycotted or considered boycotting. See: Target, NFL, ...
At least the NFL stopped the kneel downs at the playing of the National Anthem. Gillette suffered serious financial setbacks and buried their male bashing campaign. Target alone didn’t back down. None of these firms were built on promotion of a Christian friendly, family oriented company.