CLV = Customer Lifetime Value:
When left wing corporate board member idiots chase away fans/customers/buyers to promote Social Justice Warfare/Welfare WOKE BS, often those customers will stay away for their lifetime. CLV = Customer Lifetime Value:
P&G, Nike, pro football and now Chick-fil-A didn’t just switch their Woke actions, they broadcasted it. Then they rubbed our noses with their stances.
Chick-fil-A made a conscious choice to draw attention to this very public divorce from two Bible-believing charities. And then, in a calculated move, announced their support was going to an organization that, on its website, openly and proudly supports everything about the LGBT community.
How many of those deplorable customers will now stay away for their life time. CLV = Customer Lifetime Value:
Chick-fil-A_ have ended their relationships with millions of Deplorables customers with their Justice Warfare BS marketing.
These idiots depending on the millennials to bail them out, may be even more stupid than pushing SJW BS.
CLV aka Customer Lifetime Value:
The model for customer cash flows treats the firm’s customer relationships as something of a leaky bucket. Each period, a fraction (1 less the retention rate) of the firm’s customers leave and are lost for good.[1]
The CLV model has only three parameters: (1) constant margin (contribution after deducting variable costs including retention spending) per period, (2) constant retention probability per period, and (3) discount rate.
Furthermore, the model assumes that in the event that the customer is not retained, they are lost for good.
Customer Lifetime Value:
https://en.wikipedia.org/wiki/Customer_lifetime_value
In the case of Nike, their most loyal and fanatical customers tend not to be Trump supporters.