Posted on 11/08/2019 9:46:48 PM PST by mdittmar
(Reuters) - Ben & Jerry’s has been sued by an environmental advocate who said it deceived consumers by touting that the milk and cream it uses to make ice cream came exclusively from “happy cows.”
In a complaint filed last week, James Ehlers said Ben & Jerry’s “breached consumer trust” by representing that the milk and cream were sourced from cows on Vermont dairies that participate in its “Caring Dairy” program.
Ehlers said less than half the milk and cream actually came from “happy cows,” with the rest coming from “factory-style, mass-production” dairy operations.
He said the deception enabled Ben & Jerry’s and its parent Unilever Plc to charge premium prices, unjustly enriching themselves and violating a Vermont consumer protection law.
The proposed class action filed on Oct. 29 in the federal court in Burlington, Vermont seeks damages for ice cream purchasers nationwide and in Vermont, and to stop Ben & Jerry’s from claiming its milk and cream came from “happy cows” on “Caring Dairy” farms.
(Excerpt) Read more at reuters.com ...
BTW I have worked in both types of dairies. Cows don't know the difference and the “factory” cows have a very good, clean life. Dirty dairies don't last.
I thought happy cows fled the Wisconsin cold for California. At least that’s what I saw on TV commercials.
Oh, that’s rich!!
Great.
Now I’m gonna be craving New Glarus Spotted Cow.
With liberals, it’s all about image. B&J want you to believe the cows queue up at their front door to donate their milk because it’s for the Collective Good.
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