This should pair nicely with the recently revived "Banquet beer" advertising campaign. Betcha Sam Elliot's voice-over will be gone when the next Coors ads debut.
Actor Sam Elliot had the perfect resonant baritone voice and demeanor for a certain kind of a sales pitch popular in the 70’s. A latter day Cowboy, as it were. He sounded like that as a young guy in a small movie role in Butch Cassidy & the Sundance Kid.