But we both know, far too many will see the hole, and ignore the doughnut. Just as they attack the messenger when they cannot intelligently attack the message. Therefore, make the message count and make the messenger seem invisible to those you wish to receive the message.
Non starter. Ender.
I agree with this philosophy. The trouble is we are now in a cult of personality culture, wherein people earn what they call 'social equity', which elevates the persona above the product. We see this everywhere - high priced endorsements to celebrities, 'social influencers', even people who have no background in a field jump right in eg. Lady Gaga or Jessica Alba skin care. It's in politics where a "Spartacus moment" gets you on the main stage in the debates, and the more outrageous comments get 'retweeted' 'virally'.
Saw a clip from the TV where someone said that in 2016 the GOP had 16 establishment candidates and one disruptor, and for 2020 the Democrats have 19 disruptors and one establishment candidate. It resonated with me.