"...Bing, its closest search competitor, has just 2 percent of the market — hardly a significant threat to Google’s 90 percent.1 Google also controls about 60 percent of the global advertising revenue on the internet.
"One of the primary reasons smaller advertisers cannot compete is because they don’t have the user data Google has. ..."
It’s not illegal to have a monopoly, but it is illegal to use your market dominance to maintain your monopoly...................