Some people have never used it, so the funny name makes them leery about trying it. Those that have used it will seek it out over the name brands. I’ve read that it is the most popular 22 cal LR ammo in Texas.
I like it. The last really good gun store we had in town stocked it twenty years ago. I asked the guy how quiet the Colobri was and he opened a box, chambered a round in one of the used .22s on the rack, and shot at a target they had set up in the back room.