Rule two of engagement.
Don't allow the enemy to select the battlefield.
Ya know, we can sit here and discuss what a great idea or not it was to come up with that new name. It matters not. It matters how it is used against us, and what people think who are trying to evaluate what ideology to support.
Not everyone has the tools to do a decent evaluation. They just know what they hear and if it worries them or not.
Our opinions don’t matter. We’re in.