Posted on 01/14/2019 5:10:43 AM PST by reaganaut1
Gillette addresses toxic masculinity in a new digital ad campaign aimed at men, the latest message from an advertiser attempting to change societal norms.
The ad, dubbed We Believe, opens with audio of news about the current #MeToo movement. A narrator then goes on to dispute the notion that boys will be boys, asking, Is this the best a man can get? Is it? We cant hide from it. It has been going on far too long. We cant laugh it off, making the same old excuses.
The ad puts a new spin on the brands 30-year tagline, The Best A Man Can Get, challenging men to take positive actions, such as stopping other men, and the next generation, from harassing women.
The ad will be hosted on Gillettes YouTube page with paid digital and social support.
Gillette parent Procter & Gamble Co. is among companies that in recent years have used advertising as a platform to promote their stance on social issues such as gender equality, and polarizing political topics such as immigration and gun control. P&G is perhaps best known for its lauded Like a Girl ad campaign for feminine-care brand Always and Stress test for deodorant brand Secret.
The latest ad, created by Gillettes ad agency Grey, is among the first to address the #MeToo movement head on, and to blatantly tell men to change their behavior.
This is an important conversation happening, and as a company that encourages men to be their best, we feel compelled to both address it and take action of our own, said Pankaj Bhalla, Gillette brand director for North America in an emailed statement.
(Excerpt) Read more at wsj.com ...
Harry’s or Dollar Shave Club, I prefer Harry’s...
I only use double edge blades.
Personna DE are made in USA
Excellent quality - $.25 each
Multi blade razors are a scam.
If Gillette razors are superior, that should be the message.
If it’s not superior, then run some kind of social-media message and tell men not to be masculine and therefore don’t buy the product and lose more customers in the process to the other “superior” brand.
So, their new message is “our product is inferior, so please buy somewhere else.”
I already have SCHICK REALLY IS A BETTER PRODUCT.
I bet Ru Paul uses a Gillette to shave his chrome dome.
This stuff makes it easy for me as a consumer to choose the generic brand.
Gillette shaving prices are ridiculously high. Just trying to milk their most loyal consumers. Like many consumers, I’ve opted out and buy generic blades now, much cheaper, same results. Lots of other guys just decided to stop shaving all together, beards are “in” again.
Gillette’s response? “Hey let’s insult our remaining consumers by accusing them of rape and sexual assault!”
Epic fail.
Shaving is for women’s legs and armpits.
Men who shave are wussies.
I trim my facial hair to about 1/4”, once a week.
Go electric or not at all.
They'll get it right if they add just one more.
Switched to Harry’s. Great shave, now in Walmart. No waiting for shipping. I do not think those advocating anti White, anti Male policies deserve my patronage and I do not regard them as American companies, but part of Globalism and Progressive crap.
Slick chested little girlie dolls.
Allow me to recommend Van Der Hagen straight razors for the men among us for whom chest-shaving would not be considered outside of preparation for heart surgery.
Another reason to hate the Patriots (owned by the man who owns Gillette and named his stadium after a razor blade)
Athletes shaving body parts is a completely different matter. And most athletes are considered very masculine. Competing on the soils and waters of these United States is totally masculine.
Schick
For a while now it’s been a toss-up between Gillette and Schick razors for me. This is the tie-breaker for me.
Now, who’s credit card should I use? Some refuse to do business with David Horowitz.
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