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P&G Challenges Men to Shave Their Toxic Masculinity in Gillette Ad
Wall Street Journal ^ | January 14, 2019 | Alexandra Bruell

Posted on 01/14/2019 5:10:43 AM PST by reaganaut1

Gillette addresses “toxic masculinity” in a new digital ad campaign aimed at men, the latest message from an advertiser attempting to change societal norms.

The ad, dubbed “We Believe,” opens with audio of news about the current #MeToo movement. A narrator then goes on to dispute the notion that “boys will be boys,” asking, “Is this the best a man can get? Is it? We can’t hide from it. It has been going on far too long. We can’t laugh it off, making the same old excuses.”

The ad puts a new spin on the brand’s 30-year tagline, “The Best A Man Can Get,” challenging men to take positive actions, such as stopping other men, and the next generation, from harassing women.

The ad will be hosted on Gillette’s YouTube page with paid digital and social support.

Gillette parent Procter & Gamble Co. is among companies that in recent years have used advertising as a platform to promote their stance on social issues such as gender equality, and polarizing political topics such as immigration and gun control. P&G is perhaps best known for its lauded “Like a Girl” ad campaign for feminine-care brand Always and “Stress test” for deodorant brand Secret.

The latest ad, created by Gillette’s ad agency Grey, is among the first to address the #MeToo movement head on, and to blatantly tell men to change their behavior.

“This is an important conversation happening, and as a company that encourages men to be their best, we feel compelled to both address it and take action of our own,” said Pankaj Bhalla, Gillette brand director for North America in an emailed statement.

(Excerpt) Read more at wsj.com ...


TOPICS: Business/Economy; Culture/Society
KEYWORDS: gillette; metoo; procterandgamble
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To: reaganaut1

Harry’s or Dollar Shave Club, I prefer Harry’s...


21 posted on 01/14/2019 5:36:35 AM PST by BBB333 (The Power Of Trump Compels You!)
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To: Brooklyn Attitude

I only use double edge blades.

Personna DE are made in USA
Excellent quality - $.25 each

Multi blade razors are a scam.


22 posted on 01/14/2019 5:43:15 AM PST by gasport (The dung beatle should be the symbol of the Democrat Party)
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To: reaganaut1

If Gillette razors are superior, that should be the message.

If it’s not superior, then run some kind of social-media message and tell men not to be masculine and therefore don’t buy the product — and lose more customers in the process to the other “superior” brand.

So, their new message is “our product is inferior, so please buy somewhere else.”

I already have — SCHICK REALLY IS A BETTER PRODUCT.


23 posted on 01/14/2019 5:47:27 AM PST by detch (")
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To: reaganaut1
This woman nails it on the issue:


24 posted on 01/14/2019 5:47:41 AM PST by FreedomPoster (Islam delenda est)
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To: reaganaut1

I bet Ru Paul uses a Gillette to shave his chrome dome.


25 posted on 01/14/2019 5:48:26 AM PST by VanShuyten ("...that all the donkeys were dead. I know nothing as to the fate of the less valuable animals.")
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To: reaganaut1
I doubt that scolding men will encourage them to buy more from Gillette.

This stuff makes it easy for me as a consumer to choose the generic brand.

26 posted on 01/14/2019 5:50:16 AM PST by Drew68
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To: reaganaut1

Gillette shaving prices are ridiculously high. Just trying to milk their most loyal consumers. Like many consumers, I’ve opted out and buy generic blades now, much cheaper, same results. Lots of other guys just decided to stop shaving all together, beards are “in” again.

Gillette’s response? “Hey let’s insult our remaining consumers by accusing them of rape and sexual assault!”

Epic fail.


27 posted on 01/14/2019 6:04:39 AM PST by AC86UT89
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To: reaganaut1

Shaving is for women’s legs and armpits.

Men who shave are wussies.

I trim my facial hair to about 1/4”, once a week.


28 posted on 01/14/2019 6:08:16 AM PST by Born to Conserve
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To: reaganaut1

Go electric or not at all.


29 posted on 01/14/2019 6:12:14 AM PST by PIF (They came for me and mine ... now it is your turn ...)
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To: gasport
Multi blade razors are a scam.

They'll get it right if they add just one more.

30 posted on 01/14/2019 6:13:38 AM PST by Rinnwald
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To: reaganaut1

Switched to Harry’s. Great shave, now in Walmart. No waiting for shipping. I do not think those advocating anti White, anti Male policies deserve my patronage and I do not regard them as American companies, but part of Globalism and Progressive crap.


31 posted on 01/14/2019 6:13:50 AM PST by Tuketu (The i(D)iot Platform is splinters bound by crazy glue. TRUMP is the solvent.)
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To: reaganaut1
I have a 1954 Gillette Super Speed (double edge, butterfly open) razor and I bought 100 Wilkinson Sword blades for $20. That will last me well into the next decade.


32 posted on 01/14/2019 6:13:56 AM PST by FXRP (Just me and the pygmy pony)
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To: reaganaut1

Slick chested little girlie dolls.


33 posted on 01/14/2019 6:18:01 AM PST by CodeToad ( Hating on Trump is hating on me and America!.)
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To: reaganaut1
Pankaj Bhalla, Brand Director, Gillette:


34 posted on 01/14/2019 6:20:14 AM PST by nwrep
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To: reaganaut1

Allow me to recommend Van Der Hagen straight razors for the men among us for whom chest-shaving would not be considered outside of preparation for heart surgery.


35 posted on 01/14/2019 6:21:02 AM PST by thoughtomator (Nobody is coming to save the day)
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To: MyKidsDad73

Another reason to hate the Patriots (owned by the man who owns Gillette and named his stadium after a razor blade)


36 posted on 01/14/2019 6:21:07 AM PST by redangus (actually hit her?)
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To: Clutch Martin

Athletes shaving body parts is a completely different matter. And most athletes are considered very masculine. Competing on the soils and waters of these United States is totally masculine.


37 posted on 01/14/2019 6:21:57 AM PST by originalbuckeye ('In a time of universal deceit, telling the truth is a revolutionary act'- George Orwell)
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To: BBB333

Schick


38 posted on 01/14/2019 6:22:20 AM PST by redangus (actually hit her?)
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To: reaganaut1
Debbie Reiner, CEO, Grey Advertising Agency, which created the Gillette ad:


39 posted on 01/14/2019 6:23:02 AM PST by nwrep
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To: reaganaut1

For a while now it’s been a toss-up between Gillette and Schick razors for me. This is the tie-breaker for me.

Now, who’s credit card should I use? Some refuse to do business with David Horowitz.


40 posted on 01/14/2019 6:30:52 AM PST by ChessExpert (NAFTA - Not A Free Trade Agreement)
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