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The thing I LOVE the most about this horrendous decision at Nike is--after all the money and years of creating, defining, and nurturing a brand identity--one group of executives completely gutted the brand to a whole segment of society.

Some say it doesn't matter as they are trying to redefine the brand to attract and nurture a younger, specific audience/clientele. But this reasoning is not holding water. Many in the age and race group that they were hoping to lasso were just as turned off as the rest of the masses.

Not only did they gut the brand identity, they failed to appeal to and impress the base they were working to attract. Massive fail and they deserve all the consequences of their decision.

They also strengthened the resolve of those already not happy with the NFL to continue and/or participate in the NFL boycott in the coming season. Nike and the NFL have a contract for the coming year. Now they are both reinforcing each others fail. :D What a case study in corporate marketing failure.

I love your post. Perfect!!!