As a retired marketing guy, I can't believe the stupidity of the Nike advertising group that accepted this tripe from their ad agency.
It doesn't take a rocket scientist to game out the impossible position they put themselves in: if they 'just do it' and stick with this idiocy, they lose billions of market value and customers. If they abandon the idea, already executed in print advertising, they will be viewed as hypocrites to their own brand equity established years ago with the 'just do it' branding line.
Nice going brainiacs.
Yes...
Nike—”Let’s use the showboating anti-American ahole that killed the NFL as the face of our new ‘just do it campaign’...That sounds like a good idea”
More corporate suicide on the alter of cultural marxist brainwashing.