Is he bro country? The little I’ve read about him suggested alt-country. some of which is OK, but most of them know full well that they’re attempting to undermine the patriotic underpinnings of traditional country music. The bro-country types just make it all ridiculous.
In 2014, Church claimed he started bro-country, although most say Florida-Georgia line. He since has migrated more to alt-country, but you’re right, both variations are attempting to destroy traditional/real country music, driven by a handful of mega publishing companies and the empty NYC & LA suits who run them.
And still doesn’t change that Church is an asshat who just destroyed his career. He won’t be able to cross over to pop, as did the Chixie Dicks.