Do you think this guy has a chance?
I sincerely don't know. He has been winning elections in heavily Democratic/Hispanic southern New Mexico for years. But he's running against a very personable female Hispanic Congressional representative with roots in the state going back a hundred years ago.
IMO his only chance of winning is by going to the heavily Hispanic and relatively poor community and in northern New Mexico and talking directly to them, especially with his heritage of having to work in the cotton fields as a child; they understand that. Also there are a lot of independents he can appeal to. He can forget about the area around Santa Fe which is bastion of left-wing "progressive" voters not unlike San Francisco.