CEO Jeff Zucker signed a contract with CNN so it looks like they want low ratings. Someone is financing them to be a mouthpiece for the democrats.
That pretty much sums it up. They don't care about ratings because ratings do not write their paychecks. It's the 'rat party, Soros, et al making up the shortfall in revenues.
Warner Media owns CNN. Warner has $30+ billion in revenue. CNN is just a way to make Dem campaign contributions. Absorbing even millions in losses wouldn’t raise an eyebrow.
CNN claimed record profits last year.