Why do you want it to hurt Cheesecakes bottom line?
Do you know that they, as a company, are opposed to Donald Trump? Or are you just guessing, and want to punish them just to be sure?
The fact that the entire restaurant appears to be staffed with anti-Trump people who are so stupid and incompetent as to publicly hound a paying customer over his political beliefs tells me they are probably a loser company. The management of the restaurant or the chain should have announced "if this incident is true, these employees' asses are FIRED forthwith". Instead, it's the usual "we are looking into it, uh,,,and we regret any inconvenience,,,and uh..out thumbs are up our butts...uh...