Right. That’s what those cakes were about.
I don’t feel you have the right to deny “regular” service or goods to anyone. You walk into a bar and expect to be served. You don’t have the expectation that the bartender do it a certain way. My understanding is the bakeries did sell to LGBT people but when asked to perform in a certain way they drew the line.
No one wants to be told we don’t serve your kind. How humiliating to the recipient but you can surely tell them we don’t do it that way. The bar is wrong and the bakery is right.