“Is this a bad thing? If so, how?”
I think it all boils down to the idea that Republicans outsmarted Democrats at “their own game” - i.e. they used technology to master the use of social media. Apparently only Obama or other sanctioned Democrats are allowed to use hip technology to win elections.
I think it all boils down to the idea that Republicans outsmarted Democrats at “their own game”
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Bingo.
I was listening to the “No Agenda” podcast a few weeks back and they had an audio clip where someone from Facebook mentioned they actually offered their services to both the Clinton and Trump campaigns to help target voters. Yes, Facebook actually has employees they will contract out to a political campaign.
The Trump campaign hired them. The Clinton campaign didn’t. Her majesty being such a shoe-in and all.