I find these virtue-signaling moves fascinating. Were people threatening to not shop there because they sold ammo? Are they hoping to attract more progressives to their stores? If that is the case, whatever increase they see in lefty traffic will be met by a 10 fold decrease in patriot traffic. The net result will be less traffic and fewer sales. Pure idiocy.
IMO there is one key reason why large companies make these decisions.
Their marketing departments are all staffed with Millenial female snowflakes who earned degrees at Liberal university indoctrination centers and who are addicted to social media. Five astroturfed tweets from activists saying they’ll never shop there again if the company does not virtue signal, and they’re running to the CEO like Chicken Littles screaming the sky if falling and it’s imperative that you must DO SOMETHING or it’s all gonna hit the fan.
The CEO, believing that he pays them to handle this, and he has better things to do with his time, nods and acquiesces before heading off to his next round of golf.