The people running the company didn't care about the market for their product.
They were from the school of thought that figured they could make the Brand Name sufficient to carry whatever tired old product line they managed to get out the door.
“They were from the school of thought that figured they could make the Brand Name sufficient to carry whatever tired old product line they managed to get out the door.“
Personally, I like their tired old product line. Being a port-spider, all of my shotguns and most of my rifles are of the left handed version. The problem is appears to me, Remington strayed away from its core competency. Whenever a company does that they invariably have problems, loose customer base, sales, profits, etc. even go out of business.
A lot of that is licensing deals, not outright purchases. Those made money, believe it or not. Their buying spree of other companies was mostly done of firearms makers and performed during the better years. They actually bought up more or less successful (at the time) smaller firms and *should* have been able to use them as a license to print money during the Obama years - Bushmaster, DPMS, Marlin... they own one of the most prolific accessory makers, Tapco. They basically had a license to print money during the Obama years - and they blew it all with mismanagement.
Look at their 10K filing from FY2016: http://www.guns.com/wp-content/uploads/2017/04/Remington-10K-2016.pdf
Read through that and you’ll see that it wasn’t the acquisitions that tanked them. They lay it all out there in black and white - bad management decisions (many straight out of the MBA schools) tanked the company.
Re-Read niteowl77’s post #7 until you can understand it.....