I tried to buy a one year old HD it was $18,000.
I got a used 2014 Kanasaki Nomad 1700 for $11,000 with basically all the same features. Most of the folks I ride with have Harley-Davidson but buy the extended warranty because their quality defects are expected.
Most of the bikes sell for $15K and up. That is way above the average millenial’s pay grade. HD wants to increase their younger customer base, they need to produce a bike they can afford.................