“Vote for us so we can impeach Trump and raise your taxes back to where we know they should be!” Is not a winning formula. The evil donkey will lose ground again in November when the Dow is at 35k and unemployment is 3.7%.
Conservatives need to translate stock gains into gains for ordinary Americans in their retirement accounts.
Under Trump, the typical (or average) retirement accounts of an ordinary American gained n dollars, or x percent.
Messaging needs to be made personal, relateable to the average person. Even if I don’t have a retirement account, it is a positive to me that my sister’s retirement account did so well.
Same way with unemployment numbers. The difference between a.x and b.y is a meaningless statistic.
Under Trump your brother-in-law finally got a job and won’t be borrowing money from you communicates.