[AZLiberty]

I haven’t found where they explain how they will achieve that critical mass. It seems like a huge marketing problem (how will they become more popular than Apple, Spotify, etc?).

They need to make it cool to pay for music, like Michael Jordan made it cool to pay $300 for special sneakers or Dr. Dre made it cool to pay $300 for inferior headphones. They could make a deal with Twitter and Facebook where patrons get a fancy "I Pay for My Music" or "I Heart Musicians" sticker next to their profile picture.

[MV=PY]

"They need to make it cool to pay for music, like Michael Jordan made it cool to pay $300 for special sneakers or Dr. Dre made it cool to pay $300 for inferior headphones. They could make a deal with Twitter and Facebook where patrons get a fancy "I Pay for My Music" or "I Heart Musicians" sticker next to their profile picture. "

That will be the highest risk in this venture. The technology should work (however, the technical team seems a tad light on experience).

A cool idea, but I give it long odds.