Super Bowl ads will be going for a buck 97 per 30 seconds at this rate.
That will be the wake up call.
SB ads are all on YouTube anyway so what’s the point?
Every year we are told the SB ads are cultural bellwethers despite their here-and-gone nature.
SB advertisers will now have to walk the SJW line, which means more of the same: dumb white guys in flannel shirts with beard stubble who can’t light a grill or turn on the TV.
I think you have a point. I mean while the price may not drop to dollars, the people buying the ads are not pushovers and will have an upper hand in negotiations to pressure the price to drop given recent events. There could even be the response of “Why would I pay this much to possibly be seen as anti-American?” Not saying it will go that far but there is potential.