So, their theme is "let's hate Trump" no matter what happens.
We’re treated to the spectacle of a wealthy corporation denouncing Trump for the crime of being wealthy.
And the NYT is a for profit corporation. The irony of their sanctimonious jeremiad to Trump doesn’t register with them.
Trump could give up all his wealth and potential conflicts of interests and they would still hate him.
Denouncing him for being motivated by personal gain is a phony argument and they know it.