Apparently, you “outrank” me as I’ve been a member of USAA for only 37 years and counting. We all have to remember that USAA is a commercial entity charged with making a profit by providing us a product at the best value, usually. When I joined USAA, the bank was a federal credit union. I ensured my home, autos and life through USAA. The best way for them to keep rates low is to increase the number of people doing the same. If they can increase the number of members by advertising at sporting events they will. If you challenge them to choose sides, they will do so however it helps the bottom line.
How about some assurances that the USAA honchos are not availing themselves of special seats at these events.
Member for 54 years. Proud to have served too.