The owners are either going to have to address this or lose an even greater percentage of their audience. The ratings are already on their way down. Once 30% of the fans find a new pastime a lot of them will not be coming back again for a good long time. There will be consequences to this stupidity.
They were on the right path. Ignore it and it goes away, just like last year. Then somebody had to turn it into a massive thing. It’ll still go away though, because the world gets bored.