Posted on 06/20/2017 12:39:59 PM PDT by drewh
Megyn Kelly aired her interview with right-wing provocateur and conspiracy-monger Alex Jones on Sunday night. And a number of big name advertisers were conspicuously absent from the ad roster of the anchor's new newsmagazine show.
According to data crunched by TV ad analytics company iSpot.tv, the third episode of Kelly's show "Sunday Night with Megyn Kelly" featuring Jones carried noticeably fewer national advertisers than the previous two episodes. While the first episode had 39 national advertisers and the second had 36, last night's controversial episode had only 29.
Ads for several big-name advertisers, including McDonald's, Bank of America and Kia, which took the stage and aired national ads during the first two episodes on June 4 and June 11, did not run during the June 18 episode. This follows JPMorgan Chase coming out strongly against the Jones interview last week, asking for its local TV and digital ads to be removed from NBC and anchor Megyn Kelly's show until after this Sunday's episode.
The numbers show that lesser ads were shown against fewer brands, and against the show's programming last night than the first two episodes," said Jason Damata, data analyst for iSpot.tv. "This episode was a bit of a third rail, so it is not surprising that fewer brands were willing to take a risk and put their ads there."
AdChoices
Sunday's episode also saw a flurry of public-service announcements, including those from the Ad Council and the United States Marine Corps. Three of the show's commercial breaks led with PSAs, which as Variety reported, typically run as part of time donated by media companies in less desirable ad inventory. Further, NBC itself ran as many as 13 promos for its own programs, according to iSpot.tv, for programs including "Today" and "America's Got Talent" among others.
With advertising in America becoming a minefield, brands are increasingly getting more wary of the context of where their messaging shows up, irrespective of the medium. Apart from NBC, Fox News lost advertisers after Sean Hannity promoted a conspiracy theory about murdered Democratic National Committee staffer Seth Rich on his show last month. But not everyone chooses to stay away (Henkel, Head & Shoulders and Allegra were a few major brands that ran ads on Sunday), and neither are these boycotts permanent.
"There is no evidence of any brand leaving advertising on NBC," said Damata. "You can't be a TV advertiser and abandon NBC, but you do get a say in where your content shows up."
even the ad guys know she is doomed..mess NBC afternoons here we come! At this rate she may not even make the 3rd or 4th hour of Today
After the way she treated DJT at the debate, I wish only the worst for her career. Actions have consequences, Megyn.
There is no love loss for me over Kelly, but has anyone else noticed how fast these national companies run away from “controversial” TV shows such as Kelly and O’Reilly? You know, these very same companies who seem to loathe to be associated with right-wing controversy, but appear to have absolutely no compunction to advertise and flaunt their affiliation with sodomy and homosexual behavior. Witness McDonald’s who pulled ads on Kelly yet recently displayed rainbow french fry containers.
I heard “squatty potty” is looking
I did not watch, and will never watch regardless of the topic/guest. That said, I hope her ratings were a total failure as well!
Agree 100%
perfect!
The way things are going, her show will be full of ads by local car garages, local MMA fight clubs, local bars, and bail bondsmen before it gets axed 8 weeks in. There’s no way she’ll make it to the fall lineup.
Karma is a particular Kelly
Watched a conservative commentator describing his walk through the gay pride merchandise area at the DC march a couple of weeks ago.
There were corporate banners everywhere, ATT, Bank of America, Chase, etc.
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