That would make sense, except that Amazon is operating in a business built on mass-market appeal, not a high-end customer base.
I don’t know if I’d call Whole Foods “high end”. They might be expensive because they feature “organic/sustainable” inventory.
A while back there was a thread on the Anti Vaccine Movement. The article stated if you wanted to find those that make up the movement, all you needed to do was find a Whole Foods and draw a 10 mile radius around it.
That is the socio-politcal mentality Bezos is targeting with this acquisition.
He will of course expand to every flavor of Twinkie and all the other junk food currently available at any market, and your EBT card can be used at checkout.