A bigger question is why USAA advertises outside of the military and veteran community?
In my area, I see and hear a lot of advertising from companies like USAA and Navy Federal Credit Union. There are several military bases in Maryland, so I assume that is why the ads are all over TV and radio here. Local businesses also target military personnel with their advertising.
Do these companies advertise in areas where there is very little military presence?
Membership is being widely extended to adult former dependents and their family members and just about anyone with any connection- cudtomer base
EXACTLY. Also, why is USAA spending member's money on targeted local San Antonio charities and social issues under the guise of "corporate responsibility". The only responsibility the USAA board has is to it's members.