[TADSLOS]

A bigger question is why USAA advertises outside of the military and veteran community?

EXACTLY. Also, why is USAA spending member's money on targeted local San Antonio charities and social issues under the guise of "corporate responsibility". The only responsibility the USAA board has is to it's members.

[moovova]

“The only responsibility the USAA board has is to it’s members.”

Not positive, but I think “members” are actually classified as “owners” in the organization.