USAA was an auto insurance cooperative for Army and Air Force Officers. That worked well for years.
Clinton became President and cut the military so there would be fewer new Army and Air Force Officers to become USAA members. USAA panicked. What they should have done was cut staff. What they did was open up the membership and try to be all things to all people. USAA used to never advertise on tv. Now, don’t they even sponsor a football bowl? How does that add value for the members?
Unfortunately, they don’t have the guts to cut staff, so they’ll continue to destroy the company.
I agree with everything you said about USAA. They are way different now.