There is nothing wrong with overbooking, because folks don’t show up etc... but when you overbook you can’t FORCE people off the plane and beat them... This is going to crush United in so many ways...
Whoever decided that Randomly forcing removal of passengers rather than upping the offer to leave voluntarily for compensation is beyond an idiot.
United LITERALLY just destroyed their brand.... Never seen such stupidity.
I smell a newly minted MBA as far as that "whoever," looking to shave overbooking cost to improve the bottom line. I suspect his or her star won't be rising at UA much longer, but it's the higher ups who green-lighted this that are the real idiots.