Posted on 04/10/2017 3:26:31 AM PDT by IBD editorial writer
Almost as soon as Pepsi released its "Jump In" ad celebrating protest marches, protesters angrily complained that the ad was making light of protests — specifically Black Lives Matter protests — forcing Pepsi to pull the ad and apologize.
Pundits immediately blamed the lack of racial diversity on Madison Ave., but it's more likely that the fiasco was the result of a lack of ideological diversity.
In the 2-plus minute ad, model Kendall Jenner is in the middle of a photo shoot when a perfectly diverse group of marchers comes by carrying signs with peace symbols or messages like "join the conversation," and dancing to a song with lyrics like "We are the movement, this generation/You better know who we are, who we are."
At one point, Jenner is encouraged to join the march, and does so by dramatically pulling off her blonde wig and wiping off her lipstick, and somehow changing from a slinky dress into a T-shirt and stylish jeans, where she proceeds to hand a can of Pepsi to a cop, which elicits cheers from everyone. (You can see the ad for yourself on YouTube.)
Pepsi issued a mea culpa after pulling the ad, saying it was just "trying to project a global message of unity, peace and understanding" — although the ad was clearly meant to pull at liberal heartstrings of those upset about a certain person being president.
(Excerpt) Read more at investors.com ...
PepsiCo is just another moronic big business who is alienating 50% of their customers...Nice going...I would love to see a billboard I have on my model railroad: ‘We aren’t into politics, just the best soda in the world. Try it and you’ll agree. ColdSprings Sodas’.
Unless Coke hires politically correct retarded senior executives, Pepsi will never overtake Coke.
I drank pepsi all the time until 9/11 when the CFO said something 9/11 was american’s fault. So 15 years of boycotting and never looking back.
if you aren’t into politics you alienate the other 50%.
My own moniker here is a lie, I haven’t drank Pepsi regularly in 15 of 20 years. It’s an artifact of an old joke from long ago the mid 90s that is no longer relevant. However I don’t think you can change handles and I could join with a new account but I’d have to endure “get out noob” posts for 15 years so I just don’t. Yet when I see cringeworthy stories like this one, I am sorely tempted.
Pundits immediately blamed the lack of racial diversity on Madison Ave.
What world are these “pundits” living in.
99% of the commercials on the air today go to the extreme to make sure there are minorities of every type within the commercial. Even when it does not make sense (as in the Caucasian couple with the Asian kid).
I play my own form of commercial bingo, with the sound off, I attempt to find all the minorities, homosexuals, inter-racial couples in the commercials. Sometimes they are real slick on how they slide them all in.
As a given, any group has to have at least one black regardless. In the real world it is not possible for every group of people to have one black friend, there are not that many blacks to go around.
Commercials are designed to sell, and for a long time, besides the sponsors product, they have been selling the liberals view of the world.
Caleb Bradham was my great-uncle. He was reared in a Baptist home with strong and strict Christian values. He would be rolling in his grave if he knew of some of the things people associated with the product he invented have done.
I’ve all but given up on Saturday Night Live but they did an hilarious sendup of that bizarre, politicized Pepsi commercial this past weekend.
madison ave. has absolutely no diversity unless you call 100% jewish diverse In that case, no problem.
If Pepsi had never left New Bern I doubt it would have turned out this way, but I also doubt that it would have become the behemoth company that it is.
If you watch the ad the real lack of diversity is that there are no white males in the demonstration. All the cops are white guys. It’s a sickening attempt to portray white guys as authoritarian and bad.
I was alienated after Pepsi remade their logo to align with the Obummer logo. No Pepsi for me.
I’ve worked with management of both companies. They are typical arrogant Madison- avenue style corporate pricks who’ve managed to claw their way up the greasy pole
(yawn)
Africans are injected into every TV show, commercial, movie, business, etc. qualified or not, they get the job. And, what do we here, just the same old gimmedat.
Granddaughter and I went to see Beauty and the Beast. The “gay” part was minimal and it was a beautiful fun movie. It was a bit distracting though that in what was I think supposed to be 15th century rural France, there were several characters cast as black including the village priest. I got over it though and enjoyed the movie.
“... I’d have to endure “get out noob” posts for 15 years..”
Dangit.... coffee all over the screen at that post! :)
You think your moniker is bad? Try mine.
A name quickly jotted down in the name box 11 years ago when Conservative libertarians weren't the pariahs they are now.
I can't post on Libertarian bashing articles because of my moniker...people attack my 11 year old nickname...would love to bash some Libertarians.
At least with Twitter you can change your name, spend more time there lately and I'm a monthly donor here.
I remember a commercial for Sprite back in the late ‘60’s/early’70’s. I don’t recall the visuals — probably the logo and a picture of the bottle or maybe one of some Sprite in a glass over ice. I do remember the jingle — a woman singing, “Sprite, Sprite. Tingling, sparkling, Sprite.” Then two more bars of the song, which I don’t remember, ending with a tap on a triangle and one last “Sprite!”. It lasted all of 10 or 15 seconds. The commercial was so well-known and, I assume, successful, that at drive-in theaters all they had to run during intermission trailers was a 2-3 second spot that just showed the Sprite name and the last measure of the jingle — (ding) “Sprite!”
The message was to get you to want to drink Sprite and, by golly, you wanted to drink it.
Pepsi, and others, take note.
I have taken grief from my handle because for years rat is associated with DemocRAT. It was from my CB handle of forty years ago.
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