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The Real Diversity Problem That Led To Pepsi's Kendall Jenner Ad Fiasco
Investor's Business Daily ^ | 4/7/2017 | John Merline

Posted on 04/10/2017 3:26:31 AM PDT by IBD editorial writer

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1 posted on 04/10/2017 3:26:31 AM PDT by IBD editorial writer
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To: IBD editorial writer

PepsiCo is just another moronic big business who is alienating 50% of their customers...Nice going...I would love to see a billboard I have on my model railroad: ‘We aren’t into politics, just the best soda in the world. Try it and you’ll agree. ColdSprings Sodas’.


2 posted on 04/10/2017 3:36:06 AM PDT by ConservaTeen (Islam is Not the Religion of Peace, but The religion of Pedophilia...)
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To: ConservaTeen

Unless Coke hires politically correct retarded senior executives, Pepsi will never overtake Coke.

I drank pepsi all the time until 9/11 when the CFO said something 9/11 was american’s fault. So 15 years of boycotting and never looking back.


3 posted on 04/10/2017 3:57:52 AM PDT by Fhios
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To: ConservaTeen

if you aren’t into politics you alienate the other 50%.


4 posted on 04/10/2017 3:58:01 AM PDT by yldstrk (My heroes have always been cowboys)
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To: Fhios

My own moniker here is a lie, I haven’t drank Pepsi regularly in 15 of 20 years. It’s an artifact of an old joke from long ago the mid 90s that is no longer relevant. However I don’t think you can change handles and I could join with a new account but I’d have to endure “get out noob” posts for 15 years so I just don’t. Yet when I see cringeworthy stories like this one, I am sorely tempted.


5 posted on 04/10/2017 4:12:24 AM PDT by pepsi_junkie
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To: IBD editorial writer

Pundits immediately blamed the lack of racial diversity on Madison Ave.


What world are these “pundits” living in.

99% of the commercials on the air today go to the extreme to make sure there are minorities of every type within the commercial. Even when it does not make sense (as in the Caucasian couple with the Asian kid).

I play my own form of commercial bingo, with the sound off, I attempt to find all the minorities, homosexuals, inter-racial couples in the commercials. Sometimes they are real slick on how they slide them all in.

As a given, any group has to have at least one black regardless. In the real world it is not possible for every group of people to have one black friend, there are not that many blacks to go around.

Commercials are designed to sell, and for a long time, besides the sponsors product, they have been selling the liberals view of the world.


6 posted on 04/10/2017 4:13:43 AM PDT by CIB-173RDABN (US out of the UN, UN out of the US)
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To: IBD editorial writer

Caleb Bradham was my great-uncle. He was reared in a Baptist home with strong and strict Christian values. He would be rolling in his grave if he knew of some of the things people associated with the product he invented have done.


7 posted on 04/10/2017 4:17:41 AM PDT by MissEdie (I am South Carolina Strong.)
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To: IBD editorial writer

I’ve all but given up on Saturday Night Live but they did an hilarious sendup of that bizarre, politicized Pepsi commercial this past weekend.

https://youtu.be/Pn8pwoNWseM


8 posted on 04/10/2017 4:19:35 AM PDT by RegulatorCountry
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To: IBD editorial writer

madison ave. has absolutely no diversity unless you call 100% jewish diverse In that case, no problem.


9 posted on 04/10/2017 4:33:09 AM PDT by brucedickinson
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To: MissEdie

If Pepsi had never left New Bern I doubt it would have turned out this way, but I also doubt that it would have become the behemoth company that it is.


10 posted on 04/10/2017 4:33:25 AM PDT by RegulatorCountry
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To: CIB-173RDABN

If you watch the ad the real lack of diversity is that there are no white males in the demonstration. All the cops are white guys. It’s a sickening attempt to portray white guys as authoritarian and bad.


11 posted on 04/10/2017 4:35:14 AM PDT by raybbr (That progressive bumper sticker on your car might just as well say, "Yes, I'm THAT stupid!")
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To: ConservaTeen

I was alienated after Pepsi remade their logo to align with the Obummer logo. No Pepsi for me.


12 posted on 04/10/2017 4:45:19 AM PDT by smileyface (Things looking up in RED PA! I love President Trump!)
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To: IBD editorial writer

I’ve worked with management of both companies. They are typical arrogant Madison- avenue style corporate pricks who’ve managed to claw their way up the greasy pole


13 posted on 04/10/2017 4:58:56 AM PDT by PGR88
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To: IBD editorial writer

(yawn)


14 posted on 04/10/2017 5:04:57 AM PDT by unread (Joe McCarthy was right.......)
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To: CIB-173RDABN

Africans are injected into every TV show, commercial, movie, business, etc. qualified or not, they get the job. And, what do we here, just the same old gimmedat.


15 posted on 04/10/2017 5:13:45 AM PDT by Neoliberalnot (Marxism works well only with the uneducated and the unarmed)
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To: CIB-173RDABN

Granddaughter and I went to see Beauty and the Beast. The “gay” part was minimal and it was a beautiful fun movie. It was a bit distracting though that in what was I think supposed to be 15th century rural France, there were several characters cast as black including the village priest. I got over it though and enjoyed the movie.


16 posted on 04/10/2017 5:18:28 AM PDT by Mercat
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To: pepsi_junkie

“... I’d have to endure “get out noob” posts for 15 years..”

Dangit.... coffee all over the screen at that post! :)


17 posted on 04/10/2017 5:23:52 AM PDT by momtothree
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To: pepsi_junkie
My own moniker here is a lie, ... However I don’t think you can change handles and I could join with a new account but I’d have to endure “get out noob” posts for 15 years so I just don’t. Yet when I see cringeworthy stories like this one, I am sorely tempted.

You think your moniker is bad? Try mine.

A name quickly jotted down in the name box 11 years ago when Conservative libertarians weren't the pariahs they are now.

I can't post on Libertarian bashing articles because of my moniker...people attack my 11 year old nickname...would love to bash some Libertarians.

At least with Twitter you can change your name, spend more time there lately and I'm a monthly donor here.

18 posted on 04/10/2017 5:26:05 AM PDT by libertarian27 (FR Cookbooks - On Profile Page)
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To: IBD editorial writer

I remember a commercial for Sprite back in the late ‘60’s/early’70’s. I don’t recall the visuals — probably the logo and a picture of the bottle or maybe one of some Sprite in a glass over ice. I do remember the jingle — a woman singing, “Sprite, Sprite. Tingling, sparkling, Sprite.” Then two more bars of the song, which I don’t remember, ending with a tap on a triangle and one last “Sprite!”. It lasted all of 10 or 15 seconds. The commercial was so well-known and, I assume, successful, that at drive-in theaters all they had to run during intermission trailers was a 2-3 second spot that just showed the Sprite name and the last measure of the jingle — (ding) “Sprite!”

The message was to get you to want to drink Sprite and, by golly, you wanted to drink it.

Pepsi, and others, take note.


19 posted on 04/10/2017 5:38:33 AM PDT by Southside_Chicago_Republican (If liberty means anything at all, it means the right to tell people what they do not want to hear.)
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To: pepsi_junkie

I have taken grief from my handle because for years rat is associated with DemocRAT. It was from my CB handle of forty years ago.


20 posted on 04/10/2017 5:40:28 AM PDT by georgiarat (The most expensive thing in the world is a cheap Army and Navy. - Carl Vinson)
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