And to think Wharton was once one of the best business schools in the world.
okay let’s take at the timeline for this “report”.
Today, April 4th, is less than five (5) months since the 2016 Presidential election.
Any data collection worth any thing takes at least a month to design and proof. Ones that was involved with dealing measured (objective) data took that long. Any subjective (opinions, etc.) takes longer because word choice and question construction will screw everything up unless you are repetitive and extremely careful.
Any data collected needs to be reduced and written up - converted to readable and understandable English. This, if done correctly, takes more time than designing the questionnaire. Then this entire effort has to be validated - do you get the same “answer” when you ask the question differently? This should take 4 to 6 weeks.
Then, after everything above has been accomplished you draft the final report. The last step could take up to a month.
And NO, you cannot change the order of events above nor run any of them concurrently to save time. That assumes you want to produce a real report and not one to support a preconceived finding.
So, how much time was available to collect this subjective data? About 2 months. Guess the “data universe” this report was based was very small and hardly representative.
It looks like a case of false news. Too bad Wharton.