lol. you’d vomit if you knew what investment banks and other corporations spend on their logo
Hundreds of thousands.
Finally, at one investment bank they let us graphics folk take a stab at it.
One week later, they had their logo.
I know of a certain public TV network that allegedly paid 80k for a logo scribbled on a piece of paper that was universally hated.
The designer of said logo was also a lobbyist with influence in the capital.
I believe the source myself.