Posted on 03/06/2017 6:43:19 PM PST by Mount Athos
Soft drinks maker Coca-Cola Co has launched a gay-friendly ad featuring a brother and sister vying for the attention of a handsome pool boy in the campaign that has won praise for diversity and inclusion.
"Sibling rivalry never looked more inclusive," Out Magazine said of the commercial that debuted last week. Marketing Week also approved.
The ad, part of the company's global "Taste the Feeling" campaign, features a teenage girl ogling the pool boy from a downstairs window while her brother does the same from upstairs.
The duo race to the refrigerator and try to trip each other in a bid to be the first to give the open-shirted worker an ice-cold Coke as the Italian song "Come Prima" plays in the background.
Despite the siblings' efforts, by the time they reached the pool guy their mother had already given him a Coke.
"It's a human story where Coca-Cola plays a key role in the development of the drama," said Ali Brubaker, senior manager of global brand PR for the company.
"We are managing culturally relevant messages organically within our spots not as the main subject of the story but as sub-text."
(Excerpt) Read more at uk.reuters.com ...
Tell me this isn’t true, please. What next, Cocka-Cola for the gang?
Companies sure know how to stick it to their stock holders. Goodbye Coke. Hello anything but.
I’m glad I don’t drink coke...
Google Hosmer Mountain Soda and/or Foxon Park Soda or Avery Soda. Also try Polar Beverage...
Hey man thanks. I will look them up :)
Conservative teen. Is that what you are? That’s a beautiful thing :)
OK. We are big coke drinkers. That stops today.
I drink Fruit Punch every chance I get. I drink a soda maybe once every 2-3 months and it’s Dr Pepper.
Very true. If I objected to every company who did things I didn’t like I wouldn’t have very many choices.
And places like Chik-Fil-A serve Coke products as well.
Oh, BTW, teenagers (in my group of homeschoolers) are fiscally conservative
Can’t even win there!!! lol
enough is enough
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