With cable or satellite, a tv is essentially just a monitor. Without relying on the tuning capabilities of the device, how can the manufacturer determine what is being viewed. We all know of course that third-party content providers know and archive viewing habits.
My new LG monitor has a ton of stuff built in. Netflix, hulu, youtube, web brouser, etc.
We don’t have TV or cable. Everything we watch on it is either blueray/cd or internet sourced.
The tv reads what channel you are watching from off the set-top box. Doesn’t take much smarts to do that.
It’s a smart TV, which means frequently what is being watched is via one of the apps, which they wrote. And even showing cable and not knowing exactly what is being watched there’s a lot of data, how many people, how attentive, demographics. It’s a big data world, we’re just living in it.