It may be “gay” film/movie/entertainment promotion and it may be deeper, beginning from when young folks start looking or thinking about looking for mates. The gender gap is somewhere between 116 to 122 marrying age males for every 100 marrying age females. Projections are by 2020 there will be 30 million more marrying age males than females in China. That all results from the history of China’s “1 child” policies and often female children are killed in the womb out the preference for male babies. Many more than ever Chinese males are willing to marry “below their status” or marry a woman from another Asian nation due to the difficulty of finding a Chinese bride in China, for so many Chinese men. This is not “pro” or “con” statement about “gays” or “causes”, just the facts.
Why do you think they are so interested in War?