They were stupid years ago. No company by its history was better positioned for direct home sales in the internet era than Sears. For decades they dominated catalog sales, you could buy almost anything from them. (much like Amazon today)
At some point they decided that they were a retail store company instead. Which began the decline as they couldn’t compete with either Walmart or high end department stores. They, despite their history were late to the internet and incompetently executed their limited internet presence.
Kmart bought them out, and installed thier own brand of stupid on top. Now I just wonder how long until this corpse of a company dies.
It is sad, both from a personal memory perspective and from the sheer wasted opportunity.
Absolutely right they should have owned the internet. Their stupid management closed the catalogue business just a year before Amazon was founded. If they had kept it open and jumped into the internet sales business we could have been talking about the second life of Sears in the internet age instead of Amazon’s growth and Sears death.