This is an act of desperation, what farmers used to call “eating the seed corn.” It will keep you alive but come spring, you’ll have nothing to plant.
Sears should have sold off everything BUT Craftsman.
Suppose Sears had done this instead. Make Craftsman (and Kenmore) top-of-the-line brands, of the highest quality. No cheap parts. No shortcuts. Only the best.
And offer free 15-year warranties on everything...on tools, on washing machines, on microwaves, etc.
Of course that would make everything more expensive, maybe by 25%. Would that work? I think so. Not every consumer is looking for cheap junk.
“This is an act of desperation, what farmers used to call “eating the seed corn.” It will keep you alive but come spring, you’ll have nothing to plant.”
Eating treated seed corn would kill you long before spring!
They think they can make it on clothing sales, home goods and appliances. Which just tells you how clueless management really is.