“Sears symbolizes America when America was great.”
That is precisely what they should capitalize on. Say they are making Sears great again, and do it. There needs to be a retailer aimed at normal America. They might be surprised at what just a few right moves and some marketing that basically gave the finger to the blue state mentality might do.
Not going to happen with this loser of a management team, who won’t sell off Sears because Sears is still doing better than their other brand, K-Mart. The only hope to save Sears is bankruptcy liquidation and someone buying the remains to start again.
In the ranch country my family is from, the only stores less than 30-35 miles away were a ranch/feed store, mom-and-pop grocery and butcher shop-the other nearest retail stores were in a small town-no chain stores and a very limited selection-the nearest “real” city with chain retailers was 60 miles away. The Sears catalog was the primary source of goods from clothing to tools and hunting/camping stuff-my parents, aunts, uncles ordered from the catalog all the time, and we kids begged for toys, clothes, etc we saw in it and just had to have...
The Sears catalog than was like the internet shopping all of us out here and in other rural areas do today-why drive 45-50 miles for clothes, etc when I can buy my jeans for work-and all else online for less money and save the gas in my 4x4 for work...
I don’t get why no one on the Sears management team jumped into internet sales in a big way when it first came about-bad marketing decision, and now it is probably way too late to remedy that...