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Maybe the dogs don’t like it
Cafe Hayek ^ | 1/19/2010 | Russ Roberts

Posted on 11/10/2016 9:57:38 AM PST by mathprof

Once upon a time a pet food company created a new variety of dog food and rolled out a massive marketing campaign to introduce the product. Despite hiring a first-rate advertising agency, initial sales were very disappointing. The agency was fired and a new agency and a new campaign was launched. Sales continued to disappoint. If anything, they fell even further. In desperation, the CEO called in all of the top executives for a brainstorming session to analyze what had gone wrong with the two campaigns and how a new campaign might revive sales.

The meeting went on for hours. Sophisticated statistical analysis was brought to bear on the problem. One VP argued that the mix of TV and print ads had been messed up. Another argued that the previous campaigns had been too subtle and had failed to feature the product with sufficient prominence. Another argued that the TV ad campaign had focused too much on spots during sporting events and not enough on regular programming with a broader demographic. Another argued the opposite–not enough sports programming had been targeted. After the debate had raged for hours, the CEO felt they had accomplished very little. He asked if anyone else had any theories that might explain the failure of the new product. Finally, one newly hired employee raised his hand and was recognized. Maybe the dogs don’t like it, she said.

(Excerpt) Read more at cafehayek.com ...


TOPICS: Culture/Society; Political Humor/Cartoons; Politics/Elections
KEYWORDS: dogs; hillary
This is a story that I was telling my academic colleagues before the election when I was predicting a Trump win. I found it remarkable that in very liberal MD there were no Hillary bumper stickers, etc.
1 posted on 11/10/2016 9:57:38 AM PST by mathprof
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To: mathprof

Hopefully Congress will actually figure out what you just illustrated.


2 posted on 11/10/2016 10:12:27 AM PST by Wneighbor (Deplorable. And we win!)
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To: mathprof

I expect we will find that most legal American voters did not like the “dog food”, but many millions of illegal voters most certainly liked the “dog food” and voted early and often.


3 posted on 11/10/2016 10:17:02 AM PST by Jan_Sobieski (Sanctification)
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To: mathprof

Very astute.


4 posted on 11/10/2016 10:25:33 AM PST by blueunicorn6 ("A crack shot and a good dancer")
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To: mathprof
Here's another good one along these lines.

Adobe marketing ad.

https://www.youtube.com/watch?v=HNaCf_Fnp6E

5 posted on 11/10/2016 10:52:44 AM PST by fruser1
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To: Jan_Sobieski

The problem is too many people still eat the dog food because someone else is paying for it.


6 posted on 11/10/2016 11:01:24 AM PST by Organic Panic (Hillary Clinton, the elderly woman's version of "I dindu nuffins.")
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