He says crap like "I don't know which candidate's policies would work out better" ---> This is to distance himself enough so that the low-IQ types will think he is outside the fray and thus more believable.
He has said that he considers Trump to be the most persuasive person he has ever seen...this is high praise from a master persuader like Adams.
He thinks Robert Cialdini is advising the Clinton campaign on persuasion tactics. He considers this man a foremost expert in the art of persuasion.
Cialdini
Adams is a pretty smart fellow IMO.