He needs to address the "competition's product" by using and constantly repeating a key phrase such as "Clinton/Obama policies take America down the wrong track." Every time he is asked any question (in particular the got-cha ones), use that phrase and then "Here is one key policy I have heard from Americans...." then cover it. Especially he should focus on kitchen-table issues -- economy, education, disaster of Obamacare, drugs because of poor border control, and "law and order".
He also has to be prepared for the "third rail" issues -- immigration control/deportation ("Enforce the laws on the books and prioritize the good of American citizens. Additional details will be worked in collaboration with Congress.") and entitlement/SocSec ("Clinton/Obama policies set this on wrong track"; Obama diverted money from Medicare, making it closer to default; Obama cut off the funding for Social Security making it closer to default; Obama has neglected responsibility to screen applicants for other entitlements, which increase fraudulent payments.)
This will be the biggest audience to watch a debate ever. Of course today the media will be vilifying him for Saint Hillary.
Great list.
Well written...