Trump has to, very soon, have some ads that show him as someone who cares about people. Keep in mind Trump's campaign first took off when he gave kids those helicopter rides at the Iowa State Fair last year. Ads showing the human toll to women and children in the Mideast because of hillary's deranged decisions as Secretary of State would show her as "heartless hillary".
JMHO
I agree, Trump needs to hit the airwaves hard. Remember how Romney was portrayed as not caring for months without any response in 2012? Well guess what, that narrative took hold. This is a critical time in the campaign to frame the issues for the voters.
Trump needs to get some ads up to hit back at Hillary.
Perhaps. But Trump should not get on defense trying to defend all the stupid things he has said. He should stay on offense.