I’m with bkopto, although I use a different moniker for it.
I refer to it simply as The Usurper.
In Judeo-Christian Tradition, to name something (or someone) is to empower it. Naming and Blessing are essentially the same thing.
If that tradition isn’t enough, there is also the implication of this name which it has chosen. The form it has taken is actually a formula. I’ll let someone wiser than I am elucidate -
http://www.freerepublic.com/focus/news/2117117/posts
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LIKE
I’ve used the old formulation from the Roosevelt era “that man” although since I have reason to suspect it may NOT be human at all it bothers me a bit to do it.