Trump’s name recognition is second to Hillary at 92 compared to her 94. The American people do know Trump after being in their homes for 14 years thru his TV program. He is not an unknown.
Despite both having almost 100 percent name recognition, Hillary has spent close to $200 MILLION on her campaign so far, while Trump has spent about $30 MILLION.
I bring this up because whenever anyone comments on how little Trump has spent compared to the rest of the gop candidates, most say “that’s because he had almost 100 percent name recognition to start with.”
Now, I wish Trump would open his wallet a bit more and organize a proper ground game, especially in the caucus states where he usually doesn’t do well, except in NV.