Bump post 28
The final key to the way I promote is bravado.
I play to people's fantasies.
People may not always think big themselves, but they can still get very excited by those who do.
That's why a little hyperbole never hurts.
People want to believe that something is the biggest and the greatest and the most spectacular.
I call it truthful hyperbole.
It's an innocent form of exaggeration
and a very effective form of promotion. - Source